In advance of Pride month, SSE Airtricity, together with the League of Ireland, has announced that they are dedicating its sponsorship branding to LGBT Ireland to promote the National LGBT+ helpline services across the country this weekend.
LGBT Ireland is a national support service for Lesbian, Gay, Bisexual, and Transgender people as well as their families and friends. The organisation presents a comprehensive range of services which provide support and information on issues relating to sexuality and gender identity for every member of the community.
In 2022, the National LGBT+ Ireland helpline announced its funding partnership with SSE Airtricity. This marked the first time the helpline has been fully funded, allowing the service to remain free of charge this year. The partnership also allows LGBT Ireland to advertise further services and support volunteer training and vetting.
As title sponsor of the Men’s Premier, First and Women’s Premier Division, SSE Airtricity together with the League of Ireland are offering their existing and new sponsorship spaces at the clubs to promote the LGBT+ National Helpline within the clubs, and among fans and the community.
In a bid to drive awareness of the essential services, SSE Airtricity, the League of Ireland and LGBT Ireland are also encouraging clubs to work together on promoting their shared values of inclusion and diversity. SSE Airtricity and the League of Ireland have previously engaged in several projects to promote diversity and inclusion and understand the importance of supporting LGBT Ireland in building an open and inclusive culture.
At tonight’s game, Kerry FC and Bray Wanderers will come together to drive awareness of these services with a special centre circle banner pre kick-off, a team banner where both teams will unite behind it as a joint message of support for the campaign as well as social media content across the evening.
